Social Media tells us business must change, adapt, and grow, in their relations with employees just as in their business plans and goals. Many people believe that employers have responsibilities to employees beyond simply paying them the agreed wage and benefits for doing their jobs. I generally agree that there is a moral component to the employer-employee relationship, but not to the same degree and portion on each side. A not-unreasonable analogy might be to a nominal family.
In the nominal family, one or both parents take pretty much all responsibility but also hold all authority, while children are allowed privileges and assigned duties according to their age and ability. A lot of employees won't like it, but employees should not begin their careers at a company with a great deal of power or privilege; it must be earned, even when their role is significant to the company. This does not mean that seniority makes an employee higher in authority or power, but it does mean that you have to prove yourself, before you should be trusted with power to change the company's direction and priorities. A lot of new hires seem to believe they need to act boldly and to take charge; in many cases this is not unlike the new teen driver who imagines he will drive just as safely as his much-more-experienced father, leading in many cases to a sharp rise in accidents and traffic citations. Business strategy should be decided by executives and owners, and employees should focus on carrying out that strategy to the best of their ability.
It's sad to see how many younger employees reject the authority of their superiors. This only leads to confusion and disruption of the company's mission and message. I'd suggest that it's better, for the company and for employees, for each of us to focus on our role earned and assigned by the owners and senior management.